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Here are tips for the 3 most used social media sites: Twitter, Facebook and Instagram.

TWITTER:
1- Tweet daily. If you’re not consistently posting content your followers will lose interest.
2- Use hashtags to get your posts noticed. But whatever #you #do don’t stuff #your #tweets with
them. It’s annoying.
3-Include imagery in your tweets where possible. People are much more likely to share this kind of
content.
4-You can gain relevant fans if you follow other people in your industry.
5-Share other people’s content. Just keep it relevant and interesting, obviously.
6-Don’t ignore people who give you positive feedback. Take the time to reply.
7-Equally, don’t ignore the negative feedback. But never reply in an argumentative or defensive way.
Keep it polite and professional.
8-Share some not all ‘personal’ updates. It makes you seem more human and people respond to that.
9-Keep it short. A concise Tweet makes an impact. Keep each Tweet focused on one specific message
rather than trying to communicate multiple things.
10-Asking questions is an effective way to to interact with your audience, bring readers into the
conversation, and understand people’s opinions.
11-Retweeting relevant content and replying to Tweets are great ways to maintain a robust Twitter
presence.
12-Twitter lists are its most powerful and least-used feature. Lists allow you to group the important
people you follow so they don’t get lost in the noise of everyone else.
13-Your Twitter profile picture appears next to every tweet you send. It’s an opportunity to associate
an image with your business in the minds of everyone who follows you.
14-Your Twitter profile bio tells your business story in the length of a text message. That’s a lot of
information crammed into just a few words. The best Twitter profiles include these components: Tell
people what you do, Explain how you help people and Show a little personality.
15- Make it easy for people to find your business on Twitter by adding your Twitter username to all
of your business materials.

FACEBOOK
16-Don’t hard sell. This is very important. 80% fun/informational/conversational and 20% sell.
17- Post photos and videos to your timeline. Research suggests these are the most shared types of
content.
18-Timing is everything. Test different times of day to find out when your fans are most active.
19-Post directly to Facebook rather than using a social media management platform like Hootsuite
and Buffer. Facebook’s algorithms favors content published this way. Use the scheduler within
Facebook instead.
20-Optimize your “About” section. Your “About” section is one of the first places people will look
when they arrive on your Page.
21- Choose a call-to-action button. You can choose rom seven pre-made button options (“Sign Up,”
“Shop Now,” “Contact Us,” “Book Now,” “Use App,” Watch Video,” and “Play Game”) and link it to
any website that aligns with your business’ goals.
22-Prioritize quality over quantity. At the end of the day, how visible your posts are in people’s
newsfeeds. All comes down to the quality of your posts.
23-Since people tend to be happier on Fridays, posting funny or upbeat content to match your audience’s
mood.
24- Post your best blog content.
25- Posting compelling visual content is one of the most important things you can do to improve your
Facebook strategy.
26- A successful social strategy will often include photos, videos, and screenshots of infographics or
other graphs. In addition to being fun to look at, it’s important that your visual content be compelling
and relevant to your audience.
27-The folks at Facebook know that people like watching videos on Facebook. The number of
people watching video content is rapidly increasing: Between April 2015 and November 2015, the
amount of average daily video views on Facebook doubled from four billion video views per day to
eight billion. Live video is the new opportunity.
28-Add Facebook social media buttons to your blog and website.

INSTAGRAM
29-Use your profile text to post relevant links. Then mention the link in the photo description. Jamie
Oliver often makes good use of this in his recipe images.
30-Don’t be afraid of detailed descriptions. Instagram may be all about imagery, but an interesting
description can really put a picture or video into context.
31-Post original video content as well as images. People will love you for it.
32-Create your own hashtags and build a community of posters around them. Use ones that you can
do around the word #stories
33- Alternatively, ‘hijack’ existing hashtags to promote your own cause.
34-Try to post original content where possible. People will appreciate seeing something new.
35-Show ‘behind the scenes’ images of your business. Some actors literally do this with popular TV
shows and it always gets a massive reaction.
36-Create a series of related images or videos and share them with your followers. This keeps
engagement levels high as people want to know what happens next.
37-One of the best ways to generate a ton of engagement is to schedule your Instagram posts for
when your audience is most active on Instagram. The reason for this is that the Instagram algorithm
gives priority to posts with higher engagement, meaning that the more likes and comments your post
receives, the more people will see your post.
38-The simple act of requesting that your audience comment or inviting them to engage can go a very
long way when it comes to boosting your Instagram engagement.
39-Instagram Stories can be a ton of fun, but they’re also extremely useful for boosting your
engagement
40-Experiment with your captions. Instagram is a photo sharing app but you can use it as a platform
to leverage the written word

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