Social Media has definitely evolved in more ways than one. And with that, it means that as a business owner if you don’t stay up to date with the changes, you are left in the dust.
Here are a few changes to some of our favorite platforms in 2026
Instagram has shifted to an algorithm prioritizing content retention and authenticity over, frequency, with a heavy emphasis on original content over reposts, decreasing the value of hashtags to near zero which means that if you rely on 30 hashtags, your content is NOT going to be seen, nor will it be pushed out. Also, the CEO of Instagram has said that likes and shares MEAN MORE than comments and reposts. They also are going to prioritize creators who post original content over those who take another creator’s content as use it as their own. (That will be interesting to see if that pans out that way!) There are also NEW tools on Instagram.
Facebook has shifted toward an “AI-first” experience, prioritizing original creator content and short-form video over traditional status updates and external links but if you want to get folks to click on your links in Facebook, what was once not acceptable is the way to gain more traffic to your posts, it is to put the link in the comment of your own post, BUT also PIN it to the top of the feed. Plus, Facebook is testing restrictions on outbound links in captions to keep users on the platform. Users may be limited to sharing only two external links per month unless they are Meta Verified.
Tiktok
TikTok underwent a massive structural shift in the United States, moving to American-controlled ownership under a new entity called TikTok USDS Joint Venture LLC. New videos are first shown to a small test audience of your existing followers. If they don’t engage, the video’s reach is restricted. The completion rate required for a video to go viral has increased from 50% to 70%. TikTok now operates more like a search engine. The algorithm prioritizes content with searchable keywords in captions and on-screen text.
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