Social media is creative work.
While it’s often characterized as a sales and marketing communications tool, it’s equally a creative medium. Meaningful updates or posts can involve artful research, writing, and design—which then get more engagement. When you pour your heart and soul into something that has meaning, it doesn’t just look like work or feel like work, it becomes a work of art.
The Rules Are Exactly What You Make Them.
I still believe that there aren’t any concrete rules—but good principles or best practices, yes. Ultimately social media use is as distinctive as a person’s fingerprints. It’s hard to copy someone else’s use exactly and see the same results.
That is why it’s important to come up with a marketing plan that best fits your company or an individual’s needs.