Blog2020-08-14T21:46:00-04:00

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Social Media And Athletes

You’re an athlete, I don’t have to tell you the importance of using common sense on social media.  There’s such a thing as having your tweet or post backfire and cause you a headache of issues.  There are countless reasons why a professional athlete might be interested in using social media – if they are the actual ones doing the posting and not leaving it up to their PR people, which I find is a mistake and then some.

Some of the reasons why they “think” they should use a platform are quite simple- attract media attention, build a brand or specific reputation, provide exposure for sponsors, or even to let fans get an inside glimpse of their lives.  But…. Are those actually good reasons for being on social media in the first place?

They miss the boat on what exactly social media can do for them besides gaining sponsorships with corporations.  First and foremost it is called “Social Media” not Anti-social media.  Most professional athletes fail to connect with actual people and just respond to other celebrities and athletes.  They could in turn learn a lot from just connecting online with fans that support them!  Just a little response like, “Thank you for your support- it means a lot…” and then add a teams hashtag would make that connection to the fan base even stronger.

The next reason to use social media as an athlete would be to inspire or motivate others. There is the 80/20 rule that most don’t follow and that is 80% of your content should be motivating, inspiring, fun, educating and engaging and 20% sell.  This goes for EVERY business using social media, not just athletes.  Most athletes miss the opportunity to use social media to tell their own story- where they grew up, how they got to where they are, etc. On social media an athlete can tell a real-life story with ups and downs, comebacks, setbacks, tests and triumphs. It’s not all glamorous. 

Here’s what I rarely see athletes do: They don’t Show themselves in action both on and off the field of play: While it’s important to show how they compete,  they decide to post pictures of waiting at airports, training in the gym, getting on a bus, etc.  They don’t  Let Their personality shine: Many athletes are so scared of social media controversy that they edit their accounts down to the point that they feel inauthentic; fake people, not keeping it real. Remember, personality can’t be photoshopped. The most popular social media accounts feel authentic. There’s no robot posting for them, hence why I can’t stand it when athletes and celebrities let their PR department, who knows squat about social media, post for them.  They don’t hire the correct people to bring out the realness of the person, so it feels as if a robot is If else you may lose your followers in translation.

Finally, this tip goes for all who use social media: Use correct spelling and grammar. I know, I have heard from many folks on this topic and the usual response is, “It’s just social media!” That many be true but using correct spelling and grammar goes a long way, especially in showing others that you are professional and that you care.  Also, when posting limit the times you use abbreviations,  or else you may lose your followers in translation. (Especially when we all are reading it and go, “What the hell is he talking about?” )

1705, 2021

Would You Pay For The Service?

May 17, 2021|

More news on changes coming to your favorite social media platforms.   TWITTER: What additional Twitter features would you pay for to enhance your in-app experience? A forthcoming subscription service from Twitter will be called Twitter Blue and cost $3 a month. It's unclear when Twitter's subscription service will roll [...]

1205, 2021

Twitter, Youtube, and Instagram Upgrading Tools

May 12, 2021|

There's a lot of changes going around your favorite social media platforms recently and those changes are not stopping any time soon.   INSTAGRAM: Instagram is making its video Stories and Reels more accessible with the launch of a new “captions sticker” that will allow users to watch without having [...]

3004, 2021

Instagram Is All-In On Content Creators

April 30, 2021|

Instagram is going all-in on creators. The company is working on a suite of new tools to help influencers make money off its platform, including creator shops, affiliate commerce and a “branded content marketplace.” Creator Shops would be an extension of the company’s existing shopping features, which allows businesses to [...]

2704, 2021

Changes, Changes, Changes

April 27, 2021|

There are tons of things that are going on behind the scenes at your favorite social media platforms.  And with that comes tons of changes and new tools! YOUTUBE: Google is making it easier to rename a YouTube channel by letting users update their channel name and picture inside YouTube. [...]

1904, 2021

Facebook Makes An Announcement

April 19, 2021|

Facebook will announce a series of products under the umbrella of "social audio", including its take on audio-chat app Clubhouse and a push into podcast discovery and distribution. These plans include an audio version of Rooms, a video-conferencing product Facebook launched a year ago. The Clubhouse-like product will let groups [...]

1404, 2021

Social Media Controversy Plus Pinterest Releases New Tools

April 14, 2021|

 Addison Rae, a TikTok influencer, was on The Tonight Show, last month teaching Jimmy Fallon how to dance. the segment became slightly mired in controversy as it emerged that many of the dances performed by Rae were created by younger influencers, many of whom are Black. Addison said that she [...]

604, 2021

Youtube, Instagram and LinkedIn: Platforms troubles and tools

April 6, 2021|

YouTube is not the same place it was 15 years ago. It is convoluted with over 400 hours of video being uploaded to the site a minute. About 75% of creators have over a million subscribers.   The company has attracted the attention of tabloids and media as well as massive [...]

1503, 2021

Expect Changes On Some Of Your Social Media Platforms

March 15, 2021|

If you're still hunting for a Clubhouse invite, you might have better luck jumping on the live audio bandwagon through Twitter. No invitation required. The social network is aiming to make its audio alternative, Spaces, available to all its users globally by next month, the company confirmed.  The in-app feature lets [...]

2602, 2021

Twitter is adding some paid features

February 26, 2021|

Twitter announced the ability for users to charge their followers for access to additional content, and the ability to create and join groups based around specific interests. The payment feature, called Super Follows, will allow Twitter users to charge followers and give them access to extra content. That could be [...]

2402, 2021

LinkedIn Adds New Features While Facebook Advertisers Struggle

February 24, 2021|

LinkedIn Pages are getting new features designed to help businesses generate more leads, keep employees engaged, and access more data. New LinkedIn Pages updates include: Lead Gen Forms in Product Pages Ways to share content among coworkers in the ‘My Community’ tab Ways to measure the impact of employee advocacy [...]

1002, 2021

Instagram Is Done Promoting Used Content

February 10, 2021|

Heads up to all those who like to reuse your content you create on TikTok and then place it on Reels.... Instagram wants people to stop posting recycled TikToks to Reels. Today, Instagram says it’s making changes to its algorithm to not promote any Reels video that has the TikTok [...]

2701, 2021

LinkedIn is making some changes to their platform

January 27, 2021|

LinkedIn has added some changes that make it look closer to Twitter in the way where you can now be in control as to who may and who may not reply or comment on their posts. LinkedIn says that while the app is more restrictive in some ways than Twitter, [...]

2501, 2021

What Does “Turn Off-Facebook Activity” Mean?

January 25, 2021|

The social media network is keeping track of your online activity, even after you’ve closed out of the app, thanks to a feature called, “Off-Facebook Activity.” Whether you’re scouring Google Maps, Safari, playing a game on your phone, etc., Facebook may be taking note. But, don’t panic, as there is [...]

501, 2021

Twitter acquires Breaker

January 5, 2021|

Twitter has acquired social broadcasting app Breaker, the companies announced today via a combination of blog posts and tweets. The deal will see Breaker's team joining Twitter to help "improve the health of the public conversation" on the service, as well as work on Twitter's new audio-based networking project, Twitter [...]

1412, 2020

Twitter and Instagram Adding New Tools To The Mix

December 14, 2020|

Twitter has acquired Squad, an app that lets you hang out with your friends via video chat and screen-sharing, the company announced on Friday. Squad will help Twitter “bring new ways for people to interact, express themselves, and join in the public conversation,” Twitter’s VP of product, Ilya Brown, said [...]

212, 2020

Here A Change, There a Change, Everywhere a Change…

December 2, 2020|

If you haven't noticed lately, things are changing on social media.  Well, the platforms are changing how you use them, they are adding new tools, and the algorithms are also changing how you get engagement. People ask me how can I build my brand using social media all the time.  [...]

2511, 2020

Announcements from Twitter, Instagram and Facebook

November 25, 2020|

Twitter is going to let you ask for those little blue check marks again. The company said it will start reviewing applications in 2021 under newly released guidelines. The blue check, which means Twitter has verified a user's identity, is seen as a status symbol on the platform but the [...]

1611, 2020

Phishing Scams And New Platforms

November 16, 2020|

According to data presented by the Atlas VPN team, emails impersonating LinkedIn were the most clicked on social media phishing attacks, with a 47% open rate in the third quarter of this year. The numbers are based on research by KnowBe4, which examined tens of thousands of email subject lines [...]

1311, 2020

Instagram Redesign Launched Today

November 13, 2020|

Instagram is putting its TikTok competitor Reels front-and-center in a redesigned version of its app by giving it the center position on its new navigation bar. The update, arriving today, also replaces the Activity tab (heart icon) with the Shop tab, following a test that had changed this aspect of [...]

2110, 2020

Instagram Rolls Out New Tools

October 21, 2020|

Instagram is today introducing a new way for creators to make money. The company is now rolling out badges in Instagram Live to an initial group of over 50,000 creators, who will be able to offer their fans the ability to purchase badges during their live videos to stand out [...]

3009, 2020

Press Release Today About Instagram Messenger

September 30, 2020|

Today we're announcing an update to Instagram DMs that will bring the best features from Messenger and create a better experience for messaging across both apps. We've been working on this since I shared our vision for a privacy-focused social network early last year. Private messaging is one of the [...]

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