If you haven’t used IG in a while… guess what?  It’s totally changed!

Here are the top 5 changes:

  • Profile grids are actually moving to 4:5.
  • A trial feature is rolling out for reels.
  • You can now add music to your profile.
  • Users can now comment on stories.
  • Highlight bubbles could be moving to the grid- very soon.

And that is not all that has changed… the algorthim has changed too!

Here is how it will work:

Watch time is the primary driver for IG reach with them looking to anticipate how likely it is that each user is going to watch the videos.
Likes is another key driver with IG looking to show users more content they enjoy.

Sends is the last key factor IG is considering how likely it is that the user will forward it to a friend.

There are indeed other aspects but I won’t go into those, but the key here is to create content that viewers want to watch.

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