Well, it is a well-established fact that users tend to go through Instagram stories more than the feed itself. Advertisers are slowly shifting towards promoting stories on Instagram and moving away from posts. The usage of Instagram stories is skyrocketing, and the company is looking at...
While brands have reduced ad spends, those that are able to sustain during these times are turning to influencer marketing. Undoubtedly, the repercussions of the pandemic, even if it subsides, will keep affecting consumer behavior in future. The new way of life which fosters the ‘stay...
Social media for athletes often starts in college. 1 in 5 student athletes use social media to make career connections, network, and get their name out there. Then, they continue to use social media as a pro-athlete. Fans love interacting with their favorite athletes on...
Content marketing has been a buzzword in digital marketing world for over 6 years now. One of the biggest reasons people fail at content marketing is they don’t understand what it is. It’s not just your weekly blog post or your social media status updates....