TWITTER:
1- Tweet daily. If you’re not consistently posting content your followers will lose interest.
2- Use hashtags to get your posts noticed. But whatever #you #do don’t stuff #your #tweets with
them. It’s annoying.
3-Include imagery in your tweets where possible. People are much more likely to share this kind of
content.
4-You can gain relevant fans if you follow other people in your industry.
5-Share other people’s content. Just keep it relevant and interesting, obviously.
6-Don’t ignore people who give you positive feedback. Take the time to reply.
7-Equally, don’t ignore the negative feedback. But never reply in an argumentative or defensive way.
Keep it polite and professional.
8-Share some not all ‘personal’ updates. It makes you seem more human and people respond to that.
9-Keep it short. A concise Tweet makes an impact. Keep each Tweet focused on one specific message
rather than trying to communicate multiple things.
10-Asking questions is an effective way to to interact with your audience, bring readers into the
conversation, and understand people’s opinions.
11-Retweeting relevant content and replying to Tweets are great ways to maintain a robust Twitter
presence.
12-Twitter lists are its most powerful and least-used feature. Lists allow you to group the important
people you follow so they don’t get lost in the noise of everyone else.
13-Your Twitter profile picture appears next to every tweet you send. It’s an opportunity to associate
an image with your business in the minds of everyone who follows you.
14-Your Twitter profile bio tells your business story in the length of a text message. That’s a lot of
information crammed into just a few words. The best Twitter profiles include these components: Tell
people what you do, Explain how you help people and Show a little personality.
15- Make it easy for people to find your business on Twitter by adding your Twitter username to all
of your business materials.

FACEBOOK
16-Don’t hard sell. This is very important. 80% fun/informational/conversational and 20% sell.
17- Post photos and videos to your timeline. Research suggests these are the most shared types of
content.
18-Timing is everything. Test different times of day to find out when your fans are most active.
19-Post directly to Facebook rather than using a social media management platform like Hootsuite
and Buffer. Facebook’s algorithms favors content published this way. Use the scheduler within
Facebook instead.
20-Optimize your “About” section. Your “About” section is one of the first places people will look
when they arrive on your Page.
21- Choose a call-to-action button. You can choose rom seven pre-made button options (“Sign Up,”
“Shop Now,” “Contact Us,” “Book Now,” “Use App,” Watch Video,” and “Play Game”) and link it to
any website that aligns with your business’ goals.
22-Prioritize quality over quantity. At the end of the day, how visible your posts are in people’s
newsfeeds. All comes down to the quality of your posts.
23-Since people tend to be happier on Fridays, posting funny or upbeat content to match your audience’s
mood.
24- Post your best blog content.
25- Posting compelling visual content is one of the most important things you can do to improve your
Facebook strategy.
26- A successful social strategy will often include photos, videos, and screenshots of infographics or
other graphs. In addition to being fun to look at, it’s important that your visual content be compelling
and relevant to your audience.
27-The folks at Facebook know that people like watching videos on Facebook. The number of
people watching video content is rapidly increasing: Between April 2015 and November 2015, the
amount of average daily video views on Facebook doubled from four billion video views per day to
eight billion. Live video is the new opportunity.
28-Add Facebook social media buttons to your blog and website.

INSTAGRAM
29-Use your profile text to post relevant links. Then mention the link in the photo description.
30- Instagram may be all about imagery, but an interesting description can really put a picture or video into context.
31-Try to capture people’s curiosity by doing something they’re not use to seeing- think outside the box. When you are creating content, don’t get caught up in how many likes and followers you’ll get. Instead find your voice and establish yourself as a leader and everyone will follow suit.
32-Use #hashtags that are the most popular and ones that you can add to stories can go along way. Also, just because you can use 30, doesn’t mean that you should! Too many hashtags make you look, desperate, spammy and unprofessional.
33- Don’t use the exact same #Hashtags for each post! If you post about cake, use that hashtag. Have your hashtags make sense. Also, don’t hashtag cities …. the only one you need will be your location.
34-Try to post original content where possible. People will appreciate seeing something new.
35- Mix business with pleasure- People connect with pictures they can relate to. So for your account to grow, have an even split of personal and business pictures. Tag hotels/airlines is a good way to expand your business contacts. Let people know what brands you use or wear.
36-Create a series of related images or videos and share them with your followers. This keeps
engagement levels high as people want to know what happens next. Humanizing content is an excellent way to stand out and gain consumer trust.
37-One of the best ways to generate a ton of engagement is to post your Instagram posts for
when your audience is most active on Instagram. The reason for this is that the Instagram algorithm
gives priority to posts with higher engagement, meaning that the more likes and comments your post
receives, the more people will see your post.
38-Don’t pay for followers. Your engagement will be low compared to your follower count so it makes it obvious.
39-Instagram Stories can be a ton of fun, but they’re also extremely useful for boosting your
engagement.
40-Make sure your bio is up to date! This is crucial if you are trying to sell a product or service!