Social media is not an activity, it’s an investment. If you treat it as such, you will succeed. If you treat it as something you just do, you will mostly fail. Here are 3 tips to help you achieve your goal of social media marketing.
1) Post Actively. Inactive feeds get unfollowed and are rarely noticed to begin with. Make sure you’re committed to posting new material on an a daily basis. When someone likes one of your photos, like one of theirs. If someone follows you, consider following them back. Reciprocation cements social relationships online. When a user reaches out to your brand, respond to them! Reach out to new people, comment on images in your newsfeed, and get involved in conversations. You have to be social if you want to succeed.
2) Hashtags exist to help users find the content they want, so make sure you’re using them often and strategically—just stay within reason. Just because you can use 30 doesn’t mean you should. Use the top 10 Hashtags only. #socialmediaguru
3) Consistency is key and you need to be able to regularly produce and post content that your audience is going to like and engage with. And once the algorithm picks up that you’re creating content that resonates with your audience, it puts you and your posts in a better position and in front of new audiences.