15 Oct The Elephant In The Room: Social Media Influencers
Some social media influences make it look so easy. There they are on Instagram or YouTube, casually sporting the hottest fashions, jetting around the world and creating glamorous looks with beauty products. They seem to be raking in the endorsement deals almost out of thin air and hardly lifting a finger to do it.
But first things first — that’s not reality for most influencers. A lot of work and dedication go into a successful influencer career. The concept of an “influencer” is pretty clear. An individual who can reach many people through various communication channels and can therefore, potentially, influence them to like or dislike, to adopt or ban, to buy or skip buying, products and services.
Here’s how big corporations, companies, brands and even stars go wrong when they choose social media influencers:
1) What do numbers of followers mean in an age where buying likes and follows and YouTube video watches is easier than ever? Peopel seem to be caught up in the NUMBER rather than the quality of “real” followers, people who are genuinely interested in the content you offer.
2) How can you really tell that new business was generated by a particular collaboration with a specific influencer? How can you measure these stats accurately? The industry has grown rapidly in recent years and is projected to generate as much as $10 billion by 2020. As more and more brands have waded into the market, demand for influencers has gone up.
3) Companies don’t know the difference between Sponsored Content and Branded Content.
Sponsored Content is one of the most popular influencer marketing business models. It involves paying influencers to create content for your brand. The content may be entirely about your product, or it may feature your product along with products from other brands, depending on your agreement. Branded content is content created by your brand. But if you’re going to use this as an influencer marketing model, you’ll be using influencers in the content. For example, you showcase influencers trying out and using the product in their own style rather than having professional models pose with the product.
Being that I am on social media over sixty hours a week, I am one of the smartest marketers who receive weekly updates as to what is going on each social media platform. I follow influencers, I am part of groups online that are filled with all the social media influencers in one place and I undersand how each platform works.
Here are five things to look for when identifying online influencers for your brand.
2-Engagement ( NOT the number of followers)
Influencer marketing is all the rage, but it’s also VERY EASY to botch the job. If you are a company, corporation, brand, athlete, or if you want to become an influencer, then you need to save your time, energy, and money, and contact me. I can help you either find the best fit for an influencer for your compnay, or I am train you into being an authentic social media influencer.