Sometimes it’s nearly impossible to filter through the noise on Twitter. Every second, on average, around 6,000 tweets are tweeted on Twitter, which corresponds to over 350,000 tweets sent per minute, 500 million tweets per day and around 200 billion tweets per year.  Yes, Twitter may seem like it’s crowded, but it’s not saturated as Instagram has been over the past year with Influencer Marketing.

What is Influencer Marketing?

To simply answer that question the old definition would be that it is a collaboration between brands and a select number of either “experts” in a particular field or celebrities/athletes who have a large following on social media.  Today it’s more about engagement than the large following. When a company is smart enough to evolve with the market by introducing new features and making game-changing updates, you know they mean business. This also is true for today’s athletes who don’t understand what their true value is on Twitter.

Here are some numbers:

Jamal Adams Value: $314,253.85 Per Post on Twitter

Mike Trout Value: $1,180,834.92 Per Post on Twitter

Alex Ovechkin Value: $1,227,831.99 Per Post on Twitter

Artemiy Panarin Value: $14,841.75 Per Post on Twitter

The fan favorite: Tony Deangleo Value: $6,410.82 Per Post on Twitter

Lebron James Complete Twitter Value: $20,862,024.84

Twitter found that the real-time quickness of the platform makes it a key tool for following influential creators.

Twitter says that 61% of users follow a creator, which is more so than on any other platform.

Twitter has also found that creator content also drives increased brand more favorable and customers have a more significant intent to purchase.

Twitter also notes how brands can connect with influencers on their platform. ( Hello, Athletes…. this is for you!)

A Twitter account with 1.1m followers could earn up to $10k per post, and they could publish 1-2 of these per week.

Twitter followings rarely translate exactly to an Instagram following. People use these two platforms in different ways and the messaging previously used on Twitter wouldn’t lend itself well to compelling Instagram content. Instagram is far more visual as a platform.

Influencer Marketing is not about “what if,” but rather than “how” brands should be using Twitter much more than Instagram today to market their products and services.  So if you are an athlete who enjoys sharing your point of view,  enjoys posting about products you use or clothing you love to wear, this is where you can now make a splash as well as a good buck or two.

Any questions on how to choose an influencer or how you can become one, hit me on Twitter.