Successful advertising used to be all about artistic creativity and financial muscle. In today’s world, it’s all about data, analytics, and algorithms. Influencer marketing is a significant and fast-growing section of the social media marketing industry. Brands have been hit hard due to Covid-19. We are going to see them pinch every penny and demand the most ROI. Influencer marketing is far more efficient, data driven and quick. It’s also the most economical way to get production quality content and large-scale distribution at a fraction of the price.
Let’s understand the differences of Influencer Marketing: Macro influencers have more than half a million followers, the mid-tier has 100,000 plus, the micro influencers have 10,000 plus, and last but not least are the nano influencers, with 1,000 to 10,000 followers. As a brand you can get your money’s worth with the nano influencer rather than shelling out a good buck for the macro or micro influencer.
Twitter and Instagram are the 2 platforms that you will see this skyrocket in the next 6 months.
Twitter just rolled out 2 tools that can help with influencer marketing:
1) On the app, they just released voice tweets. Here is where you can record a tweet without typing it. They are allowing you up to 140 seconds of audio- This feature could be great for podcasters, authors, athletes, and even brands. But how and who will actually use it remains to be seen.
2) On the desktop you can now schedule your tweets. Just like Facebook has this feature for it’s business pages, the difference with this is that you don’t need a business page to be able to schedule tweets. This can be used for just about anyone- especially influencers.
Everyone complains about getting paid from this platform because they keep changing the game on it. Well, here are some key points to remember when using the platform:
1) Longer videos are great for a couple of reasons: any video longer than 10 minutes will allow YouTube to put an ad in the middle of the video, which you get paid a commission on.
2) For the savvy entrepreneur, consider using YouTube as the hub. Be active on other social platforms that are relevant to your audience and use them to drive your followers back to your YouTube Channel.
3) YouTube, in particular, believes its platform can serve this shift in interest, given that today 70% of people claim they’ve bought a brand’s product because they saw it in a YouTube video. With this in mind, Youtube will be adding browsable product images underneath the ad to drive traffic directly to brands’ product pages. To use the new shoppable format, brands will first need to sync their Google Merchant Center feed with their video ads. They can then visually expand an ad’s “call to action” button with the best-selling products it wants to feature in the ad in order to generate traffic that sends viewers directly to the product listing on the brand’s own website.