LinkedIn Pages are getting new features designed to help businesses generate more leads, keep employees engaged, and access more data.
New LinkedIn Pages updates include:
- Lead Gen Forms in Product Pages
- Ways to share content among coworkers in the ‘My Community’ tab
- Ways to measure the impact of employee advocacy on content engagement & reach
Product Pages have only been available to create on LinkedIn since December and many companies have yet to utilize them. There’s roughly 12,000 product pages currently published by 10,000 companies.
The ability to use lead gen forms for free may be the incentive businesses need to create pages for individual products, on top of having a page for their company. This is found BTW on your company’s business page NOT your personal profile. Also, The “My Company” tab within LinkedIn Pages is getting updated with a way for admins to keep employees engaged with content. A new ‘Recommend’ tool allows Page admins to curate organic content and suggest trending articles, which employees can then reshape through a new ‘Content Suggestions’ tool.
Meanwhile, on Facebook, many advertisers are struggling with getting their Ads rejected. Here’s what to do to avoid this:
- Having a low page quality is a growing reason for ad disapproval. Many advertisers will painstakingly check their ad setting and ad assets but neglect the organic side. Also, avoid frequent posting on your Facebook page and use original content.
- Low ad quality is perhaps the most common issue for campaign disapproval. Facebook and Instagram consider a range of factors when approving your ad. These include relevance to the target audience, information accuracy, image quality, and text-to-image ratio, among others.
- Facebook offers a wide range of ad types and campaign goal options. Mismatching them will create a poor user experience and lead to disappointing campaign results. Worst case, Facebook will misinterpret your effort as trying to game the system suspending your ads and possibility your account.
- Landing pages play a critical role in retaining the user on your site to avoid high bounce rates. A high bounce rate will not only result in wasted advertising budget but also risk impacting the Facebook algorithm’s targeting. In determining what ads to show to what users, Facebook’s algorithm incorporates learning from past users. However, if they are bouncing, that does not bode well.
- Once upon a time, your sister’s friend set up an account for your company. You used a bit, until other priorities took over. Later on, you hired an agency that implemented industry Facebook best practices and grew your following. After budgets dried up, those efforts ended. Now, you urgently need to get more leads and you are looking for a fresh start. Does that mean setting up a new, clean account? Wrong.
Multiple accounts are an indication of misleading behavior and Facebook does everything it can to encourage users to have one per person or business.