There are tons of things that are going on behind the scenes at your favorite social media platforms. And with that comes tons of changes and new tools!
Twitter has started testing its redesigned profile for businesses that allows owners to display more information potential customers can see. The Twitter Business account announced the launch of “Professional Profiles” and posted a photo showing what it would look like. It will still display the owner’s website and their following/follower number, but it now also features an “About” section that’s somewhat similar to Facebook’s. Twitter has started testing Professional Profiles with a small pool of business owners in the US, but it will roll out access to the feature to more accounts in the coming months.
Facebook said on Thursday said it will begin testing ads on its TikTok clone Instagram Reels in India, Brazil, Germany and Australia, as the social media giant aims to make money from its short-form video feature.
The company is seeking to capitalize on its popularity in India, a fast-growing social media market, while rival TikTok has been banned from the country since last year. Facebook has said it plans to test other features in India, such as letting content creators share Reels videos on their Facebook accounts.
The introduction of ads is an “indication of how strong the momentum is for Reels.”
Facebook added it will roll out sticker ads for Facebook Stories in the coming weeks. Brands can create stickers that creators will place in their Stories, and influencers will earn a cut of any sales made through the sticker ads.
The feature is part of Facebook’s push to court content creators who are increasingly making money directly from fans and followers through platforms such as audio chat app Clubhouse and membership site Patreon.