The most common mistake people make on LinkedIn is that they waste time trying to sell, manipulate, bother, and persuade prospects to buy or use their service.
You will generate more sales, referrals, opportunities and expand your net work when you learn to focus your efforts on helping others. Stop thinking of prospective customers/clients as prey. You treat your prospects with respect and are respected by them in return.
First off, a LinkedIn connection or any social media connection is not an invitation for a sales pitch. The ones that get turned off immediately are the aggressive sales pitches that come as soon as you connect with them in your Direct Messages. No one likes cold or lukewarm, insincere email or direct message outreach. Heck, the average cold calling success rate is between 1 to 3%. This success rate is quite low when compared to other sales techniques. Also, only 28 percent of cold calls even result in a conversation. The two best methods for gaining new clients are direct mail and social media marketing. Direct mail has an open rate of 90%, a far cry from the 23% open rate of email marketing. This is because consumers, particularly millennials, prefer promotional materials that are tangible and can be read later, unlike emails which normally get ignored even if they are from a recognizable brand. Social media marketing has about a 78% in achieving an increase in sales numbers. Those selling through social media also also attract a larger volume of customers (65%) and have higher customer retention (46%)
So then how come people aren’t buying from you on LinkedIn or any other social media site? Two reasons most people on LinkedIn are not attracted to what you are offering them is the following:
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