Social media marketing is in a constant state of flux, but here are some of the key changes happening in 2024:

Rise of Short-Form Video:

  • Short-form video like TikTok, Instagram Reels  and Shorts are dominating user engagement. Businesses need to create snackable video content that captures attention in a short timeframe.

Focus on Authenticity:

  • Consumers crave genuine connections. Marketers are shifting from overly promotional content to creating relatable and authentic content that showcases the brand’s personality and values.

Data-Driven Decisions:

  • Social media platforms offer rich analytics. Marketers are using data to understand their audience better, optimize their content strategy, and measure campaign effectiveness.

The Power of Communities:

  • Building communities around a brand is key. Social media is being used to foster conversations, encourage user-generated content, and create a sense of belonging.

AI Integration:

  • Artificial intelligence (AI) is playing a growing role. Chatbots can handle customer service inquiries, while AI can personalize content and automate tasks, freeing up resources for more strategic initiatives.

Social Commerce Boom:

  • Social platforms are increasingly becoming shopping destinations. Businesses are integrating e-commerce features, allowing users to purchase directly within the app…

NEW APPS and IDEAS are also lurking …

Tiktok is thinking of launching Tiktok Notes to compete with IG.

Rumble has taken off and is number 32 of most used apps.

IG is testing a feature to limit hashtags

And there are sites dedicated to helping folks earn money as well.