While brands have reduced ad spends, those that are able to sustain during these times are turning to influencer marketing.
Undoubtedly, the repercussions of the pandemic, even if it subsides, will keep affecting consumer behavior in future. The new way of life which fosters the ‘stay home economy’ has dared us to adopt newer ways of connecting with consumers. Now is the time to get moving on using influencers and light a fire under your brand. Even though times are tough and budgets are restricted, the viewership of various digital platforms is peaking. Social media is seeing all-time highs, people are creating content from their homes, and are getting very creative with it as well.
The very idea of adopting a social message along with promoting the brand in an indirect manner is a good move. If your creativity can click with the audience, then you will be remembered. Keeping the ‘out of sight, out of mind’ principle in your mind, get your influencers on their toes to fabricate brilliant content visuals.
In fact, pre-COVID online sales only made up about 5% of overall sales for a retailer. The last four months have flipped this on its head. Consumers have adopted online shopping at a rate that exponentially surpasses analysts’ previous expectation of an increase by only 2% a year through 2023.
History has taught us that brands that advertise throughout a recession experience faster growth coming out on the other side. Influencer marketing represents a unique channel that builds trust with consumers, an industry that for years has prioritized sentiment and engagement KPIs such as likes, comments and shares over ROI.
The priority objective for using influncers are to get as much reach and engagement on social media as you can. Influencers have the unique ability to humanize a brand and create conversation, appeal and demand for products in the context of real-life: This translates to sales.
If you have no idea how to hire or let alone find a good influencer, I can help you so feel free to send me an email at firstname.lastname@example.org and we can discuss your brand, your vision and I can guide you in the right direction.