Social Media And Athletes

You’re an athlete, I don’t have to tell you the importance of using common sense on social media.  There’s such a thing as having your tweet or post backfire and cause you a headache of issues.  There are countless reasons why a professional athlete might be interested in using social media – if they are the actual ones doing the posting and not leaving it up to their PR people, which I find is a mistake and then some.

Some of the reasons why they “think” they should use a platform are quite simple- attract media attention, build a brand or specific reputation, provide exposure for sponsors, or even to let fans get an inside glimpse of their lives.  But…. Are those actually good reasons for being on social media in the first place?

They miss the boat on what exactly social media can do for them besides gaining sponsorships with corporations.  First and foremost it is called “Social Media” not Anti-social media.  Most professional athletes fail to connect with actual people and just respond to other celebrities and athletes.  They could in turn learn a lot from just connecting online with fans that support them!  Just a little response like, “Thank you for your support- it means a lot…” and then add a teams hashtag would make that connection to the fan base even stronger.

The next reason to use social media as an athlete would be to inspire or motivate others. There is the 80/20 rule that most don’t follow and that is 80% of your content should be motivating, inspiring, fun, educating and engaging and 20% sell.  This goes for EVERY business using social media, not just athletes.  Most athletes miss the opportunity to use social media to tell their own story- where they grew up, how they got to where they are, etc. On social media an athlete can tell a real-life story with ups and downs, comebacks, setbacks, tests and triumphs. It’s not all glamorous. 

Here’s what I rarely see athletes do: They don’t Show themselves in action both on and off the field of play: While it’s important to show how they compete,  they decide to post pictures of waiting at airports, training in the gym, getting on a bus, etc.  They don’t  Let Their personality shine: Many athletes are so scared of social media controversy that they edit their accounts down to the point that they feel inauthentic; fake people, not keeping it real. Remember, personality can’t be photoshopped. The most popular social media accounts feel authentic. There’s no robot posting for them, hence why I can’t stand it when athletes and celebrities let their PR department, who knows squat about social media, post for them.  They don’t hire the correct people to bring out the realness of the person, so it feels as if a robot is If else you may lose your followers in translation.

Finally, this tip goes for all who use social media: Use correct spelling and grammar. I know, I have heard from many folks on this topic and the usual response is, “It’s just social media!” That many be true but using correct spelling and grammar goes a long way, especially in showing others that you are professional and that you care.  Also, when posting limit the times you use abbreviations,  or else you may lose your followers in translation. (Especially when we all are reading it and go, “What the hell is he talking about?” )

2701, 2021

LinkedIn is making some changes to their platform

January 27, 2021|

LinkedIn has added some changes that make it look closer to Twitter in the way where you can now be in control as to who may and who may not reply or comment on their posts. LinkedIn says that while the app is more restrictive in some ways than Twitter, [...]

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What Does “Turn Off-Facebook Activity” Mean?

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The social media network is keeping track of your online activity, even after you’ve closed out of the app, thanks to a feature called, “Off-Facebook Activity.” Whether you’re scouring Google Maps, Safari, playing a game on your phone, etc., Facebook may be taking note. But, don’t panic, as there is [...]

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Twitter acquires Breaker

January 5, 2021|

Twitter has acquired social broadcasting app Breaker, the companies announced today via a combination of blog posts and tweets. The deal will see Breaker's team joining Twitter to help "improve the health of the public conversation" on the service, as well as work on Twitter's new audio-based networking project, Twitter [...]

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Twitter and Instagram Adding New Tools To The Mix

December 14, 2020|

Twitter has acquired Squad, an app that lets you hang out with your friends via video chat and screen-sharing, the company announced on Friday. Squad will help Twitter “bring new ways for people to interact, express themselves, and join in the public conversation,” Twitter’s VP of product, Ilya Brown, said [...]

212, 2020

Here A Change, There a Change, Everywhere a Change…

December 2, 2020|

If you haven't noticed lately, things are changing on social media.  Well, the platforms are changing how you use them, they are adding new tools, and the algorithms are also changing how you get engagement. People ask me how can I build my brand using social media all the time.  [...]

2511, 2020

Announcements from Twitter, Instagram and Facebook

November 25, 2020|

Twitter is going to let you ask for those little blue check marks again. The company said it will start reviewing applications in 2021 under newly released guidelines. The blue check, which means Twitter has verified a user's identity, is seen as a status symbol on the platform but the [...]

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Phishing Scams And New Platforms

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According to data presented by the Atlas VPN team, emails impersonating LinkedIn were the most clicked on social media phishing attacks, with a 47% open rate in the third quarter of this year. The numbers are based on research by KnowBe4, which examined tens of thousands of email subject lines [...]

1311, 2020

Instagram Redesign Launched Today

November 13, 2020|

Instagram is putting its TikTok competitor Reels front-and-center in a redesigned version of its app by giving it the center position on its new navigation bar. The update, arriving today, also replaces the Activity tab (heart icon) with the Shop tab, following a test that had changed this aspect of [...]

2110, 2020

Instagram Rolls Out New Tools

October 21, 2020|

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3009, 2020

Press Release Today About Instagram Messenger

September 30, 2020|

Today we're announcing an update to Instagram DMs that will bring the best features from Messenger and create a better experience for messaging across both apps. We've been working on this since I shared our vision for a privacy-focused social network early last year. Private messaging is one of the [...]

2209, 2020

Owning Your Photos On Facebook May Get Easier To Prove

September 22, 2020|

Facebook is going to let people take more control over the images they own and where they end up. In an update to its rights management platform, the company is starting to work with certain partners today to give them the power to claim ownership over images and then moderate [...]

1509, 2020

Are You Willing To Pay?

September 15, 2020|

Influencers, brands, entrepreneurs, brace yourselves: Instagram may be considering charging a fee to add links to photo captions. The patent application, which Instagram parent company Facebook first submitted back in 2016, shows a pop-up appearing when the user adds a URL to a caption, asking if the user wants to [...]

809, 2020

Another Change Coming To Facebook and Instagram

September 8, 2020|

Instagram and Facebook are testing a new feature that would further deepen the integration between the two platforms. As reported by The Verge, Facebook is testing the ability to bring Instagram stories directly to Facebook stories. The report explains that Facebook has long been trying to encourage Instagram users to [...]

2408, 2020

How To Use Pinterest And Instagram To Build Your Brand

August 24, 2020|

One of the biggest keys to success on Pinterest is quality over quantity. Post your best and most “on theme” Instagram content to your Pinterest board.  If your goal is to grow your Instagram account, you should publish your content to Instagram first. Then pin it to your relevant boards [...]

508, 2020

Instagram Is Starting To Roll Out Reels Today!

August 5, 2020|

Today we’re announcing Instagram Reels: a new way to create and discover short, entertaining videos on Instagram. Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can share reels [...]

2307, 2020

Get Ready For Changes On Facebook

July 23, 2020|

Facebook is testing a new design for Facebook Pages that will, among other things, remove the “Like” count, offer a cleaner and more readable layout, and make it easier for those who operate Pages to actually use and manage them. These features and others were initially tested with a small [...]

1907, 2020

Exciting News For Instagram

July 19, 2020|

Instagram confirmed it’s preparing to soon launch its TikTok competitor, known as Reels, in the U.S. The company expects to bring the new video feature — which is designed specifically for short-form, creative content — to its platform in early August, according to a spokesperson.  Reels was designed to directly [...]

1507, 2020

Instagram Stories And Why You Should Be Using Them

July 15, 2020|

Well, it is a well-established fact that users tend to go through Instagram stories more than the feed itself. Advertisers are slowly shifting towards promoting stories on Instagram and moving away from posts. The usage of Instagram stories is skyrocketing, and the company is looking at bringing more features to [...]

2906, 2020

Now Is The Time To Seize The Moment

June 29, 2020|

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2306, 2020

Twitter, Instagram and Youtube All making Waves This Summer

June 23, 2020|

Successful advertising used to be all about artistic creativity and financial muscle. In today's world, it's all about data, analytics, and  algorithms. Influencer marketing is a significant and fast-growing section of the social media marketing industry. Brands have been hit hard due to Covid-19. We are going to see them [...]

1206, 2020

Surprise – More changes coming to your favorite platforms

June 12, 2020|

If you haven't been on social media for awhile and decided to take a break, here's what changes are coming to the platforms. For businesses and entrepreneurs who started making masks, Facebook is allowing you to now do Ads.  Now the ban will only apply to medical-grade masks, or ads [...]

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