Blog2020-08-14T21:46:00-04:00

BLOG

Social Media And Athletes

You’re an athlete, I don’t have to tell you the importance of using common sense on social media.  There’s such a thing as having your tweet or post backfire and cause you a headache of issues.  There are countless reasons why a professional athlete might be interested in using social media – if they are the actual ones doing the posting and not leaving it up to their PR people, which I find is a mistake and then some.

Some of the reasons why they “think” they should use a platform are quite simple- attract media attention, build a brand or specific reputation, provide exposure for sponsors, or even to let fans get an inside glimpse of their lives.  But…. Are those actually good reasons for being on social media in the first place?

They miss the boat on what exactly social media can do for them besides gaining sponsorships with corporations.  First and foremost it is called “Social Media” not Anti-social media.  Most professional athletes fail to connect with actual people and just respond to other celebrities and athletes.  They could in turn learn a lot from just connecting online with fans that support them!  Just a little response like, “Thank you for your support- it means a lot…” and then add a teams hashtag would make that connection to the fan base even stronger.

The next reason to use social media as an athlete would be to inspire or motivate others. There is the 80/20 rule that most don’t follow and that is 80% of your content should be motivating, inspiring, fun, educating and engaging and 20% sell.  This goes for EVERY business using social media, not just athletes.  Most athletes miss the opportunity to use social media to tell their own story- where they grew up, how they got to where they are, etc. On social media an athlete can tell a real-life story with ups and downs, comebacks, setbacks, tests and triumphs. It’s not all glamorous. 

Here’s what I rarely see athletes do: They don’t Show themselves in action both on and off the field of play: While it’s important to show how they compete,  they decide to post pictures of waiting at airports, training in the gym, getting on a bus, etc.  They don’t  Let Their personality shine: Many athletes are so scared of social media controversy that they edit their accounts down to the point that they feel inauthentic; fake people, not keeping it real. Remember, personality can’t be photoshopped. The most popular social media accounts feel authentic. There’s no robot posting for them, hence why I can’t stand it when athletes and celebrities let their PR department, who knows squat about social media, post for them.  They don’t hire the correct people to bring out the realness of the person, so it feels as if a robot is If else you may lose your followers in translation.

Finally, this tip goes for all who use social media: Use correct spelling and grammar. I know, I have heard from many folks on this topic and the usual response is, “It’s just social media!” That many be true but using correct spelling and grammar goes a long way, especially in showing others that you are professional and that you care.  Also, when posting limit the times you use abbreviations,  or else you may lose your followers in translation. (Especially when we all are reading it and go, “What the hell is he talking about?” )

1205, 2019

Hashtags: The Rules Have Changed

May 12, 2019|

I cringe when I see people 1) ask for more followers and 2) say use 30 hashtags. You want Quality followers not just followers. You want people who are going to become clients or give your business as a referral. This whole concept of using 30 hashtags has been overdone!  [...]

1704, 2019

3 Tips For Making Your Social Media Pop

April 17, 2019|

Social media is not an activity, it's an investment. If you treat it as such, you will succeed. If you treat it as something you just do, you will mostly fail.  Here are 3 tips to help you achieve your goal of social media marketing.   1) Post Actively. Inactive [...]

2103, 2019

What are Social Media And Content Marketing?

March 21, 2019|

If you own a business, I have some good news and some bad news. First the bad news. Almost all the businesses think they are doing social media marketing when they really aren't doing it at all. Posting to your Facebook page, Instagram page, LinkedIn Page and so forth is [...]

2002, 2019

Content Marketing Is A Buzzword

February 20, 2019|

Content marketing has been a buzzword in digital marketing world for over 6 years now. One of the biggest reasons people fail at content marketing is they don’t understand what it is. It’s not just your weekly blog post or your social media status updates. It’s everything.  It’s your  website,  [...]

1104, 2018

Protecting yourself on Facebook

April 11, 2018|

What’s the easiest way to protect my data and stay on? Refrain from using Facebook to log into other apps on your phone.  If you do decide to log into, say, Pinterest, using Facebook, you’re giving permission to said app and Facebook to exchange information about you. As for how [...]

1401, 2018

9 Ways To Get Around Facebook’s Changes

January 14, 2018|

If you haven't heard, Facebook is going back to it's "roots" by diminishing the "Newsfeed" and simply having everyone see more of their family and friends updates.  Panic has set in for small businesses. The truth is, we really don't know what is going to happen and how the timeline [...]

2811, 2017

Questions to Ask Yourself About Your Marketing Needs

November 28, 2017|

What makes your brand different? What it teaches us: The story we need to tell on social platforms. The value proposition that matters most to their customers becomes the backbone of our content strategy. Current Initiatives on Social : What does your current social media marketing program look like? What [...]

Go to Top