Social Media And Athletes

You’re an athlete, I don’t have to tell you the importance of using common sense on social media.  There’s such a thing as having your tweet or post backfire and cause you a headache of issues.  There are countless reasons why a professional athlete might be interested in using social media – if they are the actual ones doing the posting and not leaving it up to their PR people, which I find is a mistake and then some.

Some of the reasons why they “think” they should use a platform are quite simple- attract media attention, build a brand or specific reputation, provide exposure for sponsors, or even to let fans get an inside glimpse of their lives.  But…. Are those actually good reasons for being on social media in the first place?

They miss the boat on what exactly social media can do for them besides gaining sponsorships with corporations.  First and foremost it is called “Social Media” not Anti-social media.  Most professional athletes fail to connect with actual people and just respond to other celebrities and athletes.  They could in turn learn a lot from just connecting online with fans that support them!  Just a little response like, “Thank you for your support- it means a lot…” and then add a teams hashtag would make that connection to the fan base even stronger.

The next reason to use social media as an athlete would be to inspire or motivate others. There is the 80/20 rule that most don’t follow and that is 80% of your content should be motivating, inspiring, fun, educating and engaging and 20% sell.  This goes for EVERY business using social media, not just athletes.  Most athletes miss the opportunity to use social media to tell their own story- where they grew up, how they got to where they are, etc. On social media an athlete can tell a real-life story with ups and downs, comebacks, setbacks, tests and triumphs. It’s not all glamorous. 

Here’s what I rarely see athletes do: They don’t Show themselves in action both on and off the field of play: While it’s important to show how they compete,  they decide to post pictures of waiting at airports, training in the gym, getting on a bus, etc.  They don’t  Let Their personality shine: Many athletes are so scared of social media controversy that they edit their accounts down to the point that they feel inauthentic; fake people, not keeping it real. Remember, personality can’t be photoshopped. The most popular social media accounts feel authentic. There’s no robot posting for them, hence why I can’t stand it when athletes and celebrities let their PR department, who knows squat about social media, post for them.  They don’t hire the correct people to bring out the realness of the person, so it feels as if a robot is If else you may lose your followers in translation.

Finally, this tip goes for all who use social media: Use correct spelling and grammar. I know, I have heard from many folks on this topic and the usual response is, “It’s just social media!” That many be true but using correct spelling and grammar goes a long way, especially in showing others that you are professional and that you care.  Also, when posting limit the times you use abbreviations,  or else you may lose your followers in translation. (Especially when we all are reading it and go, “What the hell is he talking about?” )

1811, 2021

Twitter and Instagram Making Changes To Their Platforms

November 18, 2021|

Twitter has updated its platform to prevent auto-refreshing of users’ feeds that caused some tweets to “disappear” while they were reading them. According to Twitter, they made this change because, "We know it’s a frustrating experience” when tweets disappeared from view mid-read, and the fix is now rolling out to [...]

111, 2021

Social Media Loses Money

November 1, 2021|

Apple change the privacy settings of iPhones back in April with it's " App Tracking Transparency policy/"  This caused an estimated $9.85bn of revenues to evaporate for SnapChat, Facebook, Twitter and YouTube, as their advertising businesses were targeted by the new rules. The new rules forced apps, not just the [...]

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Tips for Instagram, Facebook and Pinterest

October 17, 2021|

There's al lot of changes going on within the social media platforms.  Here's a quick update to help you along the way. INSTAGRAM Want more people to see your Instagram posts? It’s important to understand the distinction between tagging an account and @mentioning an account. These terms are often used interchangeably but they’re actually [...]

3009, 2021

Facebook is Launching Reels Today

September 30, 2021|

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LinkedIn is Leveling Up

September 24, 2021|

LinkedIn announced that it will suspend its Stories feature on September 30 and begin working on a different way to add short-form videos to the platform.  They need to compete with Reels, Tiktok and Youtube Shorts. Twitter has tried this and failed with their Fleets.  But they didn't give people [...]

1309, 2021

Shake ups on Social Media

September 13, 2021|

Let's play the game called new tools are coming once again to social media platforms. Twitter: Twitter is looking at new privacy features relating to who can see a user’s posts and the posts they like, and more power over their follower lists. Internal research has highlighted that many Tweeters [...]

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The Basics for LinkedIn

August 16, 2021|

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3007, 2021

Instagram And Twitter Testing New Tools

July 30, 2021|

As part of the ongoing efforts to make Instagram less of a cesspool of creepy adults the company announced a slew of new changes for accounts belonging to teens to keep them safer on the platform. Instagram says it will now switch the default account settings for users under the [...]

2107, 2021

How To Make Instagram Work For You

July 21, 2021|

It's no secret that Instagram has been adding and changing it's features over the past 12 months. From guides, to reels, to helping creators it's been quite a ride lately using the app.   Here is just another change coming to the app: Instagram will give users control over how much [...]

1307, 2021

Get Ready For You To Start Hating Instagram And Tiktok

July 13, 2021|

TikTok is giving users the option to film and share up to three minutes of video — much more time than its original 60-second limit — in a move it says will allow for better storytelling and more entertainment. The announcement comes after the head of Instagram, Adam Mosseri, said [...]

2806, 2021

Instagram, LinkedIn And Twitter… News and Notes

June 28, 2021|

It appears that Instagram is finally allowing users to upload media directly from a desktop browser. Since its inception, posting to Instagram has been an app only affair. If you want to upload photos from your desktop computer, then you’re simply out of luck unless you have access to a [...]

2206, 2021

Facebook and Instagram Upgrades

June 22, 2021|

There are tons of new tools and policies that are taking place on Facebook these days. Let me narrow it down:   Facebook  launched its own Clubhouse-style live audio rooms and a way to find and play podcasts on its platform, marking a push into social audio by the world's [...]

1806, 2021

Your Essential Guide to Success On #Reels

June 18, 2021|

All I have been hearing on #socialmedia as of late is that businesses are struggling with low #engagement, want more followers, and don't understand what is happening within #Instagram. IF you want free exposure & more engagement the answer is simple: try #Reels Your Essential Guide to Success On #Reels [...]

906, 2021

Announcement from Instagram

June 9, 2021|

Creators will soon be able to set up digital storefronts on Instagram. Facebook CEO Mark Zuckerberg made the announcement on Tuesday along with a slew of other monetization features. The company is trying to lure and keep influencers on its social media platforms amid stiff competition from the likes of [...]

106, 2021

Instagram changes algorithm after alleged bias

June 1, 2021|

Instagram is changing the way it showcases content after being accused of suppressing pro-Palestinian messages during the recent Gaza conflict. The app had favored original content in its "stories" feature over existing, re-shared posts, but will now give them equal treatment, a spokesperson for Instagram said. The current system had [...]

2605, 2021

LinkedIn and Instagram Add More Tools

May 26, 2021|

By now you have already learned that in 2021, Instagram is constantly changing, adding new features and new tools almost every week. The next one is the big one for business accounts and creators:  Instagram launched new Insights for Reels and Live on its Professional Dashboard, giving businesses and creators [...]

2005, 2021

Pinterest Has New Tools, Instagram’s Creator Week, and More

May 20, 2021|

Pinterest, the social network that decided it doesn’t want to be classified as a social network anymore, given its evolving focus on eCommerce, has now also decided that it’s not going to call its Stories clone ‘Stories’ any longer. Instead, today Pinterest is introducing ‘Idea Pins’. Which are the Story [...]

1705, 2021

Would You Pay For The Service?

May 17, 2021|

More news on changes coming to your favorite social media platforms.   TWITTER: What additional Twitter features would you pay for to enhance your in-app experience? A forthcoming subscription service from Twitter will be called Twitter Blue and cost $3 a month. It's unclear when Twitter's subscription service will roll [...]

1205, 2021

Twitter, Youtube, and Instagram Upgrading Tools

May 12, 2021|

There's a lot of changes going around your favorite social media platforms recently and those changes are not stopping any time soon.   INSTAGRAM: Instagram is making its video Stories and Reels more accessible with the launch of a new “captions sticker” that will allow users to watch without having [...]

3004, 2021

Instagram Is All-In On Content Creators

April 30, 2021|

Instagram is going all-in on creators. The company is working on a suite of new tools to help influencers make money off its platform, including creator shops, affiliate commerce and a “branded content marketplace.” Creator Shops would be an extension of the company’s existing shopping features, which allows businesses to [...]

2704, 2021

Changes, Changes, Changes

April 27, 2021|

There are tons of things that are going on behind the scenes at your favorite social media platforms.  And with that comes tons of changes and new tools! YOUTUBE: Google is making it easier to rename a YouTube channel by letting users update their channel name and picture inside YouTube. [...]

1904, 2021

Facebook Makes An Announcement

April 19, 2021|

Facebook will announce a series of products under the umbrella of "social audio", including its take on audio-chat app Clubhouse and a push into podcast discovery and distribution. These plans include an audio version of Rooms, a video-conferencing product Facebook launched a year ago. The Clubhouse-like product will let groups [...]




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